Grow user acquisition and store conversions with the updated Play Store Listing Certificate course

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Posted by Rob Simpson, Product Manager - Google Play & Joe Davis, Manager - Google Play Academy

Since we launched the Google Play Store Listing Certificate in 2021, our no-cost, self-paced training courses have helped thousands of developers in over 80 countries increase their app installs. Over the course of the training, developers learn essential mobile marketing best practices, including how to leverage Play Console growth tools like store listing experiments (SLEs) and custom store listings (CSLs).

Today, we’re excited to release a major update to our self-paced training, covering all the latest CSL and SLE features, as well as real-world examples showing how you might use them to drive user growth. We’re also releasing video study guide series to help you lock in your new knowledge ahead of the exam.

Videos: Google Play Store Listing Certificate Study Guide

What’s new: New features in custom store listings and store listing experiments

The new course content focuses on custom store listings and store listing experiments. For the unfamiliar, custom store listings allow you to show different versions of your title’s Play Store content to different people. For example, you might create versions tailored to users in different countries where feature availability varies, or an experience just for users who have lapsed or churned.

Custom store listings can help you convey the most effective messaging for different users. Based on an internal comparative analysis, CSLs can help increase an app or game’s monthly active users (MAUs) by an average of over 3.5%¹.

Store listing experiments, on the other hand, offer a way to explore what icons, descriptions, screenshots (and more) convert the best for your title on the Play Store.

These are features you can use today! Google Play Academy’s training now includes four new courses on custom store listings, four updated existing courses, and nine new study guide videos.

Finding app and career growth

Here’s what some developers, entrepreneurs and marketers have said about their experience after getting trained up and certified:

Learning best practices for store listing experiments allowed me to know more about our audience. Something that simple as using the proper icon increased acquisitions of one of our games by approximately 60%

Adrian Mojica 

Marketing Creative, GameHouse (Spain) 

The knowledge I gained empowered me to make more informed decisions and learn effective strategies. The credibility I got from the certificate has opened new doors in my career. 

Roshni Kumari 

Student & Campus Ambassador (India)

Play Academy increased efficiency in mentoring relationships by 50%, and we've seen a 30% increase in our game launch speed overall. 

Kimmie Vu

Chief Marketing Officer, Rocket Game Studio (Vietnam)

Top tips to prepare for your certificate exam

1. Take the training and watch the study guide videos
   Take the online training on Google Play Academy to learn best practices to help create a winning store listing, then lock in your knowledge with the new video study guides. You’ll learn key skills to help you drive growth with high-quality and policy-compliant store listings.
   
   
2. Pass the exam and get certified
   After the training, take the exam to get an industry-recognized certificate. You will also be invited to join Google Developer Certification Directory, where you can network with other Google-certified developers.
   
   
3. Get started with custom store listings and experiments
   Time to put your new skills into action. Start with 2-3 custom store listings for markets important to your app or game, such as users in certain countries or lapsed or churned users. Or test a new icon or short description.

Start your learning journey on Google Play Academy today!

¹ Source: Internal Google data [Nov 2022] comparing titles that use CSL to those that do not.

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